Broker Check

1699 Boston Turnpike
Coventry, CT 06238



(860) 942-8900


Our Mission

At our firm, we have the client—and only the client—in mind.

Our mission is to get to know and understand your needs, wants, and long-term goals. We want to help you develop, implement, and monitor a strategy that’s designed to address your individual situation. We will work hand in hand with you to assess your goals, understand your priorities and develop a long-standing relationship built on trust.

At Sterling Principle Financial Services we hold ourselves to the highest ethical standards in all of our operations. Every idea, statement, decision and action is done with the client's best interest in mind. Offering exceptional service and a holistic approach is the premise behind the services offered at Sterling Principle Financial Services.